SPEAKERS
JP joined Air France’s Digital Marketing team in 2022 as Head Manager of Owned Channels & CRM. In this role, he leads a team of 12 professionals focused on building data-driven connections and relationships with customers and prospects. His mandate is to drive revenue and position CRM as a core pillar of the brand’s broader strategy.In previous roles, JP demonstrated a strong ability to translate customer insights into meaningful programs. He launched Flying Blue Family, an initiative enabling members to share miles and access rewards more easily. He also created Flying Blue Running, a program designed to connect loyalty members with their passion for the sport.
Word to the Wise co-founder Laura Atkins is a speaker, educator, writer, and email specialist. She is passionate about demystifying email in general and deliverability in particular. Over the past 25 years, she has helped a wide range of clients, including small startups, retail chains, major social media companies, email service providers, and government agencies, develop better relationships through effective email strategies
Scott Cohen is CEO of InboxArmy, a full-service email marketing and lifecycle marketing agency. He’s also an award-winning email marketing veteran with 20 years of experience as a brand-side marketer and agency executive who has worked with both small and enterprise companies alike across multiple industries. He’s pressed the “Send” a few thousand too many times, has the scars to prove it, and loves to talk about email.
Hank is an author, speaker, podcast host and Director of Operations at Kickbox, a Ziff Davis Company. With a passion for all things digital and social, combined with more than 25 years of experience in sales and marketing, he has been dubbed the Digital Marketing Infotainer because he makes marketing fun and successful.
Derek is the Managing Director of Newport Thomson, a data protection and privacy advisory firm in Toronto, specializing in CASL, PIPEDA, GDPR, ePrivacy, and CCPA/CPRA compliance. As Chairman of the Response Marketing Association, Derek leverages over 30 years of marketing and advertising experience to help clients achieve compliance with minimal disruption. He authored “CASL Compliance: A Marketer’s Guide to Email Marketing to Canadians” and advocates for practical, feasible compliance solutions.
Active in the privacy community, Derek chairs the Guidance Committee of the Canadian Advisory Council – GDPR, co-chairs the IAPP Toronto Chapter (2020/2021), and participates in several committees, including ISO 31700 and the Data Governance Standardization Collaborative. Educated in Marketing at the University of Toronto, Derek has led his ad agency to success, handling brands like Air Canada Vacations, Canon, and The Salvation Army, with seven out of nine becoming top in their categories in Canada.
Matthew Vernhout, known online as @emailkarma, is the Principal Email Advisor at Email Industries, where he brings his extensive expertise in email marketing, deliverability, and privacy advocacy. A respected figure in the digital marketing world, Matthew serves as the chairperson of the ANA’s Email Experience Council and holds a Director-at-Large/Secretary with the Coalition Against Unsolicited Commercial Email (CAUCE). He is also the Communications Chair for the AuthIndicators Working Group (BIMI Group), and founder of the Canadian Email Summit.
With a reputation as a thought leader, Matthew was recognized as the 2019 EEC Thought Leader of the Year and is a Certified International Privacy Professional (Canada) (CIPP/C). He frequently speaks at global email marketing and technology conferences, sharing insights from his celebrated blog, EmailKarma.net. Notably, in 2010, EmailKarma was recognized as one of the top 40 marketing blogs in Canada, underscoring Matthew’s influence and expertise in the marketing community.
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Connect with many of the brightest minds in Canada regarding email marketing for a series of thought-provoking topics that will change the way you use email marketing in your organization.