Event Schedule

Geoffrey BlancGeneral Manager, Cyberimpact
The Permission Economy: Why Constraints Are Reshaping Marketing

What happens when you can no longer rely on reach? As inboxes tighten and attention fragments, Geoffrey Blanc reframes marketing around a simple idea: the brands that win are no longer those who push the hardest, but those that people choose across every channel.

For years, marketing rewarded scale. More reach, more volume, more automation. And for a while, it worked. Today, that model is breaking down. Across every channel, access is becoming less reliable, more expensive, and harder to control. In the inbox, this shift is already visible. What once drove growth is now creating instability.

This isn’t a temporary shift. It’s a structural reset. Marketing is no longer about how many people you can reach, but how many actually want you there. As constraints increase, from deliverability to attention to trust, the advantage no longer goes to those who push the hardest, but to those who are chosen.

Because the future won’t belong to the brands that reach the most people. It will belong to the ones that are allowed in.

Delivery Panel (TBC)

Garin HobbsInbox Army
What you’re really selling, what they’re really buying: How to move from extrinsic to intrinsic motivation.

Price, product, promotion. Open almost any email and this is what you’ll find. In our world of increasing competition for customer engagement and conversions, marketers must find more effective and sustainable ways to resonate with their audiences without eroding their margins or devaluing their brand.

In this session we’ll explore effective strategies and tactics that you can use in your own program to uncover what really matters and build more meaningful, lasting connections with your customers to drive higher performance and increase LCV.

Tom MairsCo-Founder, KumoMTA
Why Owning Tuneable Infrastructure Matters

Email delivery is too important to outsource blindly. This session makes the case for owning your sending infrastructure, exploring what that looks like in practice and why controlling your own stack is becoming a competitive advantage.

Jean-Pascal AmblatHead Manager of CRM, Air France
Innovation, Segmentation and Personalization

How does Air France turn data into conversions? This session covers advanced segmentation techniques, content personalization strategies, and real case studies showing the measurable impact of innovation in email marketing.

AI Panel (TBC)

Andrew Z. BrownPresident, Bridgemaker Referral Programs
Building Business Without Doing Business Development

This session explores how marketers and consultants can build stronger growth strategies and generate new revenue through proven referral-based approaches. Drawing on primary research from more than 600 B2B organizations across North America, along with 30+ years of business growth experience, attendees will learn why managed referral programs are one of the most effective and cost-efficient drivers of business development.

Participants will gain practical, research-backed strategies to systematically generate higher-quality referrals, increase deal size and conversion rates, shorten sales cycles, and reduce client acquisition costs. The session includes actionable takeaways that can be implemented immediately to accelerate revenue growth.

LB BlairStrategic Advisor, SendPost
Email Myth Busters

Does file size actually hurt inbox placement? What about image-to-text ratio or HTTP links? Drawing on data from 300 million+ emails per month, this session puts popular email myths to the test with real numbers broken down by mailbox provider.

Clinton WilmottSenior Email Marketing Manager, Namecheap / Spaceship
What Customers Say vs What They Buy: The Truth About Declarative Data

What happens when you simply ask customers what they plan to buy, then track what they actually do? This session breaks down the gap between stated intent and real revenue, and how declared data can become a scalable lifecycle signal.

Lindsay WiltonDirector, Customer Operations, Dyspatch
5 Ways to Skyrocket Email Engagement

Five under-the-radar tactics that are actually moving engagement right now, from email length testing and dark mode fixes, to transactional emails as growth engines, AI-assisted production, and smarter personalization. Real experiments, real results.

Hank HoffmeierHost, Marketing and Business Tips Podcast
Secrets to Email Marketing That No One is Talking About

The best email marketers aren’t just following best practices, they’re quietly doing things differently. This session reveals the under-discussed tactics that top senders use to consistently drive stronger campaign results.

Laura AtkinsCo-Founder, Word to the Wise
Leveraging Internal Data to Understand and Improve Deliverability

Traditional monitoring tools aren’t keeping pace with today’s highly personalised inbox filters. The good news: most marketers already collect data that reveals reputation and delivery signals. This session shows you what to look for, what’s easy to collect, and how to act on it.

CRTC Chat/Presentation (TBC)