Event Schedule

Friday October 11, 2024

Time	Speaker Name	Description
9:00 – 9:15	Matthew Vernhout, Email Summit/Email Industries Derek Lacky, Response Marketing Association/Newport Thomson	Welcome session – introduction
9:15 – 9:45	KEYNOTE – TBC	TBC DESCRIPTION Pending
9:45 – 10:00	Coffee Break
10:00 – 10:45	Alex Brotman, Comcast Seth Blank, Valimail Ebenezer Anjorin, Google More speakers TBC	ISP Panel: Description Pending
10:45 – 11:15	Raymond Dijkxhoorn, SURBL	Account onboarding Description Pending
11:15 – 12:00	Tali Hasanov, CEO, WSI Digital Path Marketing	Harnessing AI and Personalization: The New Frontier in Email Mark This presentation will cover the basics of AI, its applications in email marketing, and real-world use cases. Learn how AI can enhance personalization, optimize deliverability, and drive engagement. Discover actionable insights from the WSI AI Business Insights Report and strategic recommendations to leverage AI for business growth.
12:00 – 12:45	Lunch
12:45 – 13:30	Jakub Olexa, CEO at Mailkit & Omnivery	Non-Human Interactions: Measuring recipient engagement has always been inaccurate but in the past couple of years the metrics became even worse thanks to Non-human Interactions. While marketers were happy with increased open rates, the actual revenues were not performing that well. Let’s look at the real world impacts of non-human interactions and how to measure engagement in this new world.
13:30 – 14:15	LB Blair, Email Industries Kent McGovern, Braze Lauren Meyer, SocketLabs David O’Sullivan, Attentive	Deliverabilty AMA We put these experts in the hot seat. Ask our panel of experts your burning deliverabilty questions.
14:15 – 14:30	Coffee Break
14:30 – 15:00	TBC	TBC – Regulatory updated DESCRIPTION Pending
15:00 – 15:45	Derek Lackey – President, Newport Thomson	Unmasking Dark Patterns in Email Marketing: Ethical Strategies for Success In this session, we will explore the deceptive tactics, known as dark patterns, commonly used in email marketing that manipulate consumer behaviour and erode consumer trust. From misleading subject lines to hidden opt-out options, we’ll unearth how these practices harm brand integrity and customer relationships. Attendees will learn to recognize these unethical strategies and discover how to replace them with transparent, value-driven approaches that foster long-term engagement and loyalty. In today’s world of many, many choices when purchasing almost anything, building trust is even more important than it was 25 years ago. Join us to champion ethical marketing and ensure your email campaigns build trust, not trickery.
15:45 – 16:00	Coffee Break
16:00 – 16:45	Tabish Bhimani, Mastrat Digital	Marketing in a DTC world A fireside chat discussing the journey of brands growing on Shopify using email automation, and strategic personalization to connect with consumers.
16:45 – 17:00	Matthew Vernhout, Email Summit/Email Industries Derek Lacky, Response Marketing Association/Newport Thomson	Closing Session

* Sessions are subject to change.

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