Event Schedule
Friday October 11, 2024
| Time | Speaker Name | Description |
|---|---|---|
| 8:00 – 9:00 | Registration | |
| 9:00 – 9:15 | Derek Lacky, Response Marketing Association/Newport Thomson | Welcome session – Introduction |
| 9:15 – 9:45 | Matthew Vernhout, Email Summit/Email Industries |
Keynote Session The Human Element in Email |
| 9:45 – 10:00 | Coffee Break | |
| 10:00 – 10:45 | Alex Brotman, Comcast Seth Blank, Valimail Ebenezer Anjorin, Google Tobias Herkula, 1&1 (mail.com) |
Is sending an all image email bad, and other burning spam filter questions. 2024 has been an interesting year for email marketers, implementation of new technologies delivery requirements, changes to spam filtering technologies, and the ongoing evolution of mail clients. Take this opportunity to hear directly from the people involved with email delivery and the technologies behind email. |
| 10:45 – 11:15 | Raymond Dijkxhoorn, SURBL | Preventing fraudulent subscriptions A presentation of the EHAWK solution to assess the validity of signups and leads. Secure your systems at the front door. It’s always better to not allow fraudsters and bots to get in, instead of cleaning out the mess after. A quick overview but full of tips and tricks to tighten up your own onboarding and subscription process. |
| 11:15 – 12:00 | Brian Westnedge, Red Sift (Moderator) LB Blair, Email Industries Kent McGovern, Braze Lauren Meyer, SocketLabs David O’Sullivan, Attentive |
Deliverability AMA to maximize inbox placement during Q4 With Black Friday and Cyber Monday just around the corner put these experts in the hot seat. Ask our panel of experts your burning deliverability questions about staying out of the spam folder and maximizing your Inbox placement. |
| 12:00 – 12:45 | Lunch | |
| 12:45 – 13:30 | Jakub Olexa, Mailkit & Omnivery | Non-Human Interactions: Measuring recipient engagement has always been inaccurate but in the past couple of years the metrics became even worse thanks to Non-human Interactions. While marketers were happy with increased open rates, the actual revenues were not performing that well. Let’s look at the real world impacts of non-human interactions and how to measure engagement in this new world. |
| 13:30 – 14:15 | Tali Hasanov, WSI Digital Path Marketing | Harnessing AI and Personalization: The New Frontier in Email Marketing This presentation will cover the basics of AI, its applications in email marketing, and real-world use cases. Learn how AI can enhance personalization, optimize deliverability, and drive engagement. Discover actionable insights from the WSI AI Business Insights Report and strategic recommendations to leverage AI for business growth. |
| 14:15 – 14:30 | Coffee Break | |
| 14:30 – 15:00 | Trevor Yeo, Office of the Privacy Commissioner of Canada |
Understanding the intersection between CASL and PIPEDA The Office of the Privacy Commissioner of Canada is one of CASL’s five partner agencies and is tasked with enforcing the regime, alongside the CRTC and the Competition Bureau. In this session, we will examine the OPC’s anti-spam mandate and how it intersects with its responsibilities under Canada’s federal private sector privacy law, PIPEDA. We will also look at how the OPC handles spam-related complaints, examine some past investigations and relevant OPC guidance. Finally, we will focus on recent OPC activities impacting digital marketing including the issue of privacy principles for AI, outreach to social media on the risks of data scraping, and a regulatory “sweep” on the use of deceptive dark patterns in websites and apps. |
| 15:00 – 15:45 | Derek Lackey, Newport Thomson |
Unmasking Dark Patterns in Email Marketing: Ethical Strategies for Success In this session, we will explore the deceptive tactics, known as dark patterns, commonly used in email marketing that manipulate consumer behaviour and erode consumer trust. From misleading subject lines to hidden opt-out options, we’ll unearth how these practices harm brand integrity and customer relationships. Attendees will learn to recognize these unethical strategies and discover how to replace them with transparent, value-driven approaches that foster long-term engagement and loyalty. In today’s world of many, many choices when purchasing almost anything, building trust is even more important than it was 25 years ago. Join us to champion ethical marketing and ensure your email campaigns build trust, not trickery. |
| 15:45 – 16:00 | Coffee Break | |
| 16:00 – 16:45 | Tabish Bhimani, Mastrat Digital Barry Able, Halon |
Marketing in a DTC world A fireside chat discussing the journey of brands growing on Shopify using email automation, and strategic personalization to connect with consumers. |
| 16:45 – 17:00 | Matthew Vernhout, Email Summit/Email Industries Derek Lacky, Response Marketing Association/Newport Thomson |
Closing Session |
* Sessions are subject to change.