SPEAKERS
Scott graduated from The University of Iowa and lives just outside of Chicago, Illinois with his wife and two children.
Alison Gootee is a Deliverability and Compliance Enablement Principal at Braze–a customer engagement platform that powers relevant, personalized customer experiences in real-time. With over 7 years of experience at various ESPs, Alison knows exactly what it takes to avoid the spam folder and get mail into the inbox. Alison’s favorite color is rainbow, and her favorite food is all of them.
Steven was appointed Chief Compliance and Enforcement Officer (CCCE) for the CRTC in 2016. He is responsible for enforcing the Unsolicited Telecommunications Rules, Canada’s Anti-Spam Law as well as the Voter Contact Registry. As a CCCE, Steven’s leadership approach is to promote compliance with relevant laws and regulations through education and, where necessary, to encourage and enforce their application through traditional or innovative approaches.
Phil is a seasoned email marketer with experience spanning across industries. Most recently, he’s helped scale a start up from early stages to a publicly traded, 1.5 billion dollar company – growing the footprint of their email program from one country to ten. Phil is passionate about innovative email strategy and has an healthy obsession with program organization and process efficiency.
Derek is Managing Director of Newport Thomson, a data protection & privacy Trusted Advisory firm based in Toronto. Offering CASL, PIPEDA, GDPR, ePrivacy and CCPA/CPRA full compliance services or review programs, Derek and his team can bring a client into compliance quickly and with the least amount of change to their systems. Derek is also the Chairman of the Response Marketing Association.
With more than 30 years of marketing and advertising experience, he is focussed on data protection & privacy and its effect on the brand. The author of CASL Compliance: A Marketer’s Guide to Email Marketing to Canadians, he looks to simplify the implementation of new data management practices within organizations such that they comply with global laws while taking good care of their prospects and customers. Derek believes making compliance practical makes compliance feasible.
He is very active in the privacy community chairing the Guidance Committee, Canadian Advisory Council – GDPR, co-chair, IAPP Toronto Chapter – 2020/2021, committee member on ISO 31700 – Privacy by Design for Consumer Products, the CEN CENELEC JTC 13 on Cybersecurity and Data Protection and the new Standard Council of Canada’s initiative – Data Governance Standardization Collaborative (DGSC) as well as being a Committee member of the CIO Strategy Council’s Privacy – Part 1: Qualification and proficiency of privacy and access control professionals initiative.
Educated in Marketing at University of Toronto, Derek applies creativity to his business strategy while placing a strong emphasis on results. At one point in time, seven of the nine brands handled by his ad agency were #1 in their categories in Canada. Clients have included Air Canada Vacations AGFA Film, Arthur Andersen & Co., Canon, Pioneer Electronics, Koss, The Salvation Army (Thrift Stores).
Bob Sybydlo is a Digital Marketing Technology and Strategist with over 15 years of experience working with companies of all shapes and sizes to identify, achitect, and delivering solutions to optimize efficiencies, and driving industry-leading metrics and market penetration.
As a consultant, Bob has worked to help businesses define their business objectives, match them with the right custom SaaS strategies, mapping and implementing technology solutions, and to leverage best practices and industry trends to drive effectiveness and KPIs.
Bob has been cited as a Deliverability expert by various publications – including VentureBeat, Forbes, DMNews, 1&1, MobileMarketer, etc.. – and has spoken publicly on topics such as email design and execution methodologies, maximizing deliverability and target effectiveness, accessibility and best practices on journeys and user engagement.
A visionary leader with over 20 years of experience building businesses and non-profits, Aki thrives in organizations that, like him, dare to dream big and disrupt the status quo for a reason: to create tangible solutions that measurably improve people’s lives.
Currently, Aki serves as Chief Marketing and Development Officer for Children Believe where he leads domestic fundraising, marketing, communications and public relations. Since joining in 2019, he has revitalized the organization, spearheading the successful rebrand of Christian Children’s Fund—a 60-year household brand—to Children Believe, a cutting-edge leader in children’s education worldwide.
Aki holds an MSc in international marketing from Finland’s Aalto University. Tri-lingual in Finnish, Swedish and English, he has lived in Africa, Asia, Scandinavia, the U.K. and the U.S.A. prior to making a home with his family in Toronto, where he enjoys an evening at the opera or a good game of hockey.
Matthew Vernhout (@emailkarma) is Netcore’s Vice President Deliverability (Americas region). Apart from being a digital marketing and privacy advocate, he is also the chairperson of the ANA’s Email Experience Council. He also holds the role of a Director-at-Large with the Coalition Against Unsolicited Commercial Email (CAUCE.org). Additionally, Matthew is the Communications Chair with the AuthIndicators Working Group (BIMIGroup.org), founder of the Canadian Email Summit (emailsummit.ca), and co-founder of GradeMyEmail.co.
Apart from these many roles, Matthew is a trusted industry expert, recognized as the 2019 EEC thought-leader of the year and is a Certified International Privacy Professional (Canada) (CIPP/C).
Matthew speaks frequently at email marketing and technology conferences around the globe, and maintains his celebrated blog, EmailKarma.net.
In the CRM world, Jing and her team are focused on bringing personal, memorable, and connected moments that devoted pet lover experience in-store to their online touchpoints
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Connect with many of the brightest minds in Canada regarding email marketing for a series of thought-provoking topics that will change the way you use email marketing in your organization.