Event Schedule

CRTC Chat/Presentation (TBC)

What happens when you can no longer rely on reach? As inboxes tighten and attention fragments, Geoffrey Blanc reframes marketing around a simple idea: the brands that win are no longer those who push the hardest, but those that people choose across every channel.

For years, marketing rewarded scale. More reach, more volume, more automation. And for a while, it worked. Today, that model is breaking down. Across every channel, access is becoming less reliable, more expensive, and harder to control. In the inbox, this shift is already visible. What once drove growth is now creating instability.

This isn’t a temporary shift. It’s a structural reset. Marketing is no longer about how many people you can reach, but how many actually want you there. As constraints increase, from deliverability to attention to trust, the advantage no longer goes to those who push the hardest, but to those who are chosen.

Because the future won’t belong to the brands that reach the most people. It will belong to the ones that are allowed in.

Garin Hobbs
Inbox Army
Session TBC

Details TBC

Tom Mairs
Co-Founder, KumoMTA
Why Owning Tuneable Infrastructure Matters

Email delivery is too important to outsource blindly. This session makes the case for owning your sending infrastructure, exploring what that looks like in practice and why controlling your own stack is becoming a competitive advantage.

Jean-Pascal Amblat
Head Manager of CRM, Air France
Innovation, Segmentation and Personalization

How does Air France turn data into conversions? This session covers advanced segmentation techniques, content personalization strategies, and real case studies showing the measurable impact of innovation in email marketing.

Delivery Panel (TBC)

TBC
TBC
TBC

Pending details.

LB Blair
Strategic Advisor, SendPost
Email Myth Busters

Does file size actually hurt inbox placement? What about image-to-text ratio or HTTP links? Drawing on data from 300 million+ emails per month, this session puts popular email myths to the test with real numbers broken down by mailbox provider.

Clinton Wilmott
Senior Email Marketing Manager, Namecheap / Spaceship
What Customers Say vs What They Buy: The Truth About Declarative Data

What happens when you simply ask customers what they plan to buy, then track what they actually do? This session breaks down the gap between stated intent and real revenue, and how declared data can become a scalable lifecycle signal.

Lindsay Wilton
Director, Customer Operations, Dyspatch
5 Ways to Skyrocket Email Engagement

Five under-the-radar tactics that are actually moving engagement right now, from email length testing and dark mode fixes, to transactional emails as growth engines, AI-assisted production, and smarter personalization. Real experiments, real results.

Hank Hoffmeier
Director of Operations, Kickbox
Secrets to Email Marketing That No One is Talking About

The best email marketers aren’t just following best practices, they’re quietly doing things differently. This session reveals the under-discussed tactics that top senders use to consistently drive stronger campaign results.

Laura Atkins
Co-Founder, Word to the Wise
Leveraging Internal Data to Understand and Improve Deliverability

Traditional monitoring tools aren’t keeping pace with today’s highly personalised inbox filters. The good news: most marketers already collect data that reveals reputation and delivery signals. This session shows you what to look for, what’s easy to collect, and how to act on it.

AI Panel (TBC)