Event Schedule
Thursday September 25, 2025
| Date & Time | Session | Speaker | Title | Company |
|---|---|---|---|---|
| 09:00 – 09:10 | Welcome & Opening Remarks | Matthew Vernhout | Founder / Principal Email Advisor | Canadian Email Summit / Email Industries |
| 09:10 – 10:10 | CRTC Chat/Presentation (TBD) | Matthew Vernhout & Steven Harroun | Principal Email Advisor | Email Industries CRTC |
| 10:10 – 10:25 | Morning Break | – | – | – |
| 10:25 – 11:10 | Key Note: The Case for Email (and SMS) | Scott Cohen | Chief Executive Officer | Inbox Army |
| 11:10 – 11:55 | Lessons Learned from 1,000 Deliverability Audits | Bob Sybydlo | VP – Martech Strategy | ENVERTA Digital |
| 11:55 – 13:00 | Lunch Break | – | – | – |
| 13:00 – 13:45 | Forecast to Inbox: Leveraging Weather-Triggered Emails | Jing Zhao | Director, Performance Marketing | Pet Valu |
| 13:45 – 14:30 | From Send to Sale: Mastering Direct-to-Consumer Email in the Age of AI | Tali Hasanov | Managing Partner | WSI Digital Path |
| 14:30 – 14:45 | Afternoon Break | – | – | – |
| 14:45 – 15:30 | The Email Marketing Dating Game: Building Strong Multichannel Relationships | Hank Hoffmeier | Director of Operations | Kickbox |
| 15:30 – 16:15 | Mise en Place of Email Production | Annett Forcier | Email Designer & Developer | EmailBoutique Digital Inc. |
| 16:15 – 17:00 | Delivery Panel (TBC) | Raymond Dijkxhoorn Tom Mairs Kent McGovern | Founder | SURBL KumoMTA Braze |
| 17:00 – 17:05 | Closing Remarks | Derek Lackey | Chair | RMA |
* Sessions are subject to change.