Event Schedule

CRTC Chat/Presentation (TBC)

Geoffrey Blanc
General Manager, Cyberimpact
Future Signals from Canadian Inboxes: What 10,000 Organizations Reveal About What’s Next

Drawing on data from over 10,000 Canadian organizations, this session examines real engagement and deliverability trends shaping the Canadian inbox. Learn which sending practices are becoming obsolete, which signals matter more than ever, and how to adapt before inbox standards shift further.

Tom Mairs
Co-Founder, KumoMTA
Why Owning Tuneable Infrastructure Matters

Email delivery is too important to outsource blindly. This session makes the case for owning your sending infrastructure, exploring what that looks like in practice and why controlling your own stack is becoming a competitive advantage.

Jean-Pascal Amblat
Head Manager of CRM, Air France
Innovation, Segmentation and Personalization

How does Air France turn data into conversions? This session covers advanced segmentation techniques, content personalization strategies, and real case studies showing the measurable impact of innovation in email marketing.

Delivery Panel (TBC)

David Jube
Founder & CEO, The Gourmet Host
From Zero to Launch: Email as the First Product

What if email came before the product? At The Gourmet Host, the email list was the proving ground for voice, content strategy, and audience development, well before the app launched. This session explores building email as a brand foundation and growth engine from day one.

LB Blair
Strategic Advisor, SendPost
Email Myth Busters

Does file size actually hurt inbox placement? What about image-to-text ratio or HTTP links? Drawing on data from 300 million+ emails per month, this session puts popular email myths to the test with real numbers broken down by mailbox provider.

Clinton Wilmott
Senior Email Marketing Manager, Namecheap / Spaceship
What Customers Say vs What They Buy: The Truth About Declarative Data

What happens when you simply ask customers what they plan to buy, then track what they actually do? This session breaks down the gap between stated intent and real revenue, and how declared data can become a scalable lifecycle signal.

Lindsay Wilton
Director, Customer Operations, Dyspatch
5 Ways to Skyrocket Email Engagement

Five under-the-radar tactics that are actually moving engagement right now, from email length testing and dark mode fixes, to transactional emails as growth engines, AI-assisted production, and smarter personalization. Real experiments, real results.

Hank Hoffmeier
Director of Operations, Kickbox
Secrets to Email Marketing That No One is Talking About

The best email marketers aren’t just following best practices, they’re quietly doing things differently. This session reveals the under-discussed tactics that top senders use to consistently drive stronger campaign results.

Laura Atkins
Co-Founder, Word to the Wise
Leveraging Internal Data to Understand and Improve Deliverability

Traditional monitoring tools aren’t keeping pace with today’s highly personalised inbox filters. The good news: most marketers already collect data that reveals reputation and delivery signals. This session shows you what to look for, what’s easy to collect, and how to act on it.

AI Panel (TBC)