2024 Canadian Email Summit

Speakers:
Seth Blank, Valimail (Moderator)
Alex Brotman, Comcast
Ebenezer Anjorin, Google
Tobias Herkula, 1&1 (mail.com)

2024 has been an interesting year for email marketers, implementation of new technologies delivery requirements, changes to spam filtering technologies, and the ongoing evolution of mail clients. Take this opportunity to hear directly from the people involved with email delivery and the technologies behind email.

This presentation will cover the basics of AI, its applications in email marketing, and real-world use cases. Learn how AI can enhance personalization, optimize deliverability, and drive engagement. Discover actionable insights from the WSI AI Business Insights Report and strategic recommendations to leverage AI for business growth.

Speaker:
Trevor Yeo, Office of the Privacy Commissioner of Canada

The Office of the Privacy Commissioner of Canada is one of CASL’s five partner agencies and is tasked with enforcing the regime, alongside the CRTC and the Competition Bureau. In this session, we will examine the OPC’s anti-spam mandate and how it intersects with its responsibilities under Canada’s federal private sector privacy law, PIPEDA.

We will also look at how the OPC handles spam-related complaints, examine some past investigations and relevant OPC guidance. Finally, we will focus on recent OPC activities impacting digital marketing including the issue of privacy principles for AI, outreach to social media on the risks of data scraping, and a regulatory “sweep” on the use of deceptive dark patterns in websites and apps.

Speaker:
Matthew Vernhout
Founder, Canadian Email Summit
Principle Email Analyst, Email Industries

Keynote about keeping the human element in your email marketing efforts.

Speaker:
Jakub Olexa, Mailkit & Omnivery

Measuring recipient engagement has always been inaccurate but in the past couple of years the metrics became even worse thanks to Non-human Interactions. While marketers were happy with increased open rates, the actual revenues were not performing that well. Let’s look at the real world impacts of non-human interactions and how to measure engagement in this new world.

Speakers:
Brian Westnedge, Red Sift (Moderator)
LB Blair, Email Industries
Lauren Meyer, SocketLabs
David O’Sullivan, Attentive

With Black Friday and Cyber Monday just around the corner put these experts in the hot seat. Ask our panel of experts your burning deliverability questions about staying out of the spam folder and maximizing your Inbox placement.

Speakers:
Tabish Bhimani, Mastrat Digital
Barry Able, Halon

A fireside chat discussing the journey of brands growing on Shopify using email automation, and strategic personalization to connect with consumers.